William Henry Harrison introduced the nation to his home state’s native tree during his successful presidential campaign in 1840, and Ohioans have been nuts ever since. Known for its resilience, the buckeye today is a proud symbol of The Ohio State University, our state, and the citizens we serve.
Our catalog of approved secondary art includes two versions of the buckeye fruit: the hull (above left), which houses the nut until it ripens, and the nut itself (above right). To build recognition and consistency, these are the only versions of buckeyes permitted.
Always include a registration designation (™) with the buckeye to reflect the fact that it is the legally protected property of Ohio State.
Do feel free to tilt, rotate, and mirror the nut graphic and to use it in clusters or patterns.
Do use PMS 7532, PMS 1205, and their tints and shades (from our secondary color palette) to represent the buckeye in its “natural” color.
Do use black, scarlet, gray, and white if you wish. Secondary palette colors besides PMS 7532 and PMS 1205 are acceptable too, but keep in mind that buckeyes are uniquely Ohio State and lose some of their impact when the visual connection to the university identity is lessened.
Don’t stretch, squish, or otherwise alter our buckeye’s proportions.
And never present a buckeye in a competitor’s colors. Our fans wouldn't like it. Neither would theirs, for that matter.