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Giving

Boost online donations

Often, the most effective online fundraising occurs when units make giving a visible presence on their web properties. Thoughtful, prominent placement of giving elements throughout college and unit sites calls attention to opportunities for alumni and friends to support their favorite areas of the university.

Some tips:

Get specific—Link the button not only to the college/unit level (example: giveto.osu.edu/moritz) but also to the specific funds that align with your unit's giving strategy (example: giveto.osu.edu/chadwick).

Spread knowledge—Much information regarding giving exists on giveto.osu.edu. Feel free to link to pages within this site that your donors may find useful, such as Matching Gifts, Gift Planning, Ways to Give, and Types of Gifts

Customize—Generate a link to a specific fund by changing the last eight digits in the URL https://www.giveto.osu.edu/igive/OnlineGiving/fund_results.aspx?Source_Code=WA&Fund=306837. Embed this in buttons or text on your site to take donors directly to a single fund. Examples: http://vet.osu.edu/cvm/priorities-college-veterinary-medicinehttp://stonelab.osu.edu/fosl/give/.

Make it pop

Use visually prominent callouts to focus the audience's attention on a specific giving opportunity or fund related to the content on the page.

Giving sidebar 

To discuss your unit's giving strategy, including possibilities for tracking gifts via appeal codes, contact Nick Lonardo, Annual Giving, at lonardo.10@osu.edu or 292-8246.

If you'd like a vanity URL (i.e. giveto.osu.edu/YOURCHOICE) or a designed splash page (example: giveto.osu.edu/ENT), contact Kim Byce, University Communications, at byce.1@osu.edu or 292-0542. 

Giving graphics

Include a visually prominent "Give" button in your top-level navigation, and include distinct giving icons and buttons throughout your page. Several versions have been created for your use; download now.

Giving icons


Giving icon 32px
(32x32)

Giving icon 48px
(48x48)

Giving icon 64px
(64x64)

Giving button
(165x44)

Give button  

Give button

Sidebar banner
(280x70)

Giving sidebar
Buckeye leaf background 

Giving sidebar
Block O background