Page content

Buckeye type

Consistent use of typography is a simple way to align our visual identity. Fonts set a cadence for how communication is read and can do a lot to alleviate denseness on the most text-heavy pages.

Based on their clean lines, usability, and compatibility with the university logo, Proxima Nova and Capita have been chosen to replace Univers and Minion as our official university fonts.

Both highly readable, Proxima Nova and Capita are diverse in weight and style, attractive when paired together, and — most conveniently — available as web fonts. Communication materials created for colleges, units, and central offices should utilize one or both of these fonts.

Fonts are licensed products and cannot be shared; licenses for both font packages are available from UniPrint (uniprint.osu.edu or 614-292-2000) for a specially negotiated price of $105.

If you are responsible for internal or external marketing communications, talk with your local communications office about obtaining a license for Buckeye fonts. For most employees, the use of the default font Arial is recommended for daily use.

Do not share fonts. Licenses for both font packages, print and web, are available from UniPrint (uniprint.osu.edu or 614-292-2000) for a specially negotiated price of $105.00.

Our sans serif font

Proxima Nova

With its modern clarity, accommodating diversity, and welcoming approachability, Proxima Nova is a perfect typeface for conveying the attributes of Ohio State as well as our messages.

Proxima Nova was originally designed as Proxima Sans by Mark Simonson in 1994 and was redesigned completely in 2005. It is versatile in both text and display, and it reads particularly well on mobile devices and the Web.

Proxima Nova is extremely diverse, with 42 OpenType weights and styles. For consistency, we suggest limiting usage to the twelve shown here.

 

Proxima Nova sample

Proxima Nova Condensed

Proxima Nova does include a condensed version that can be used for forms, disclaimers, and other “fine print” usages that a reader would expect to take more effort to read. Condensed should never be used for headlines or body copy, however. The tightness that makes it good for small spaces also reduces its legibility. If text isn’t fitting, edit the words instead of squeezing the letters.

Proxima Nova Condensed is not included as a web font.

Proxima Nova Condensed sample

Our serif font

Capita

A new-style font, Capita is warm and genteel. Its well-balanced proportions result in high readability while its beauty qualifies it as great display type as well.

The Capita family consists of 12 OpenType weights and styles. Designed by Dieter Hofrichter in 2013, Capita is clean, attractive, and particularly well suited for long texts.

 

Capita sample

Our default font

Arial

Arial is the preferred desktop font for business documents, email, PowerPoint presentations, and other office needs.

When a serif font is absolutely necessary, Times New Roman should be used, but Arial remains the preferred default typeface.

 

Arial sample

Combining typefaces

In addition to creating tone, typefaces can be used together to create emphasis and a visual hierarchy that assists the reader with navigating your text. This can be achieved using fonts, weights, color, and point size.

The combination of serif and sans serif fonts is a classic pairing, and Proxima Nova and Capita are eminently compatible. Using one for headers and the other for body copy is a reliable way to create visual interest without complicating things.

Do keep in mind, however, that every typeface variation — e.g., any change in font, color, weight, point size, etc. — adds a layer of emphasis, and too much emphasis can have the opposite effect. If everything is emphasized, nothing stands out.

When creating a type hierarchy, try varying attributes just enough to distinguish between levels. You’ll give yourself more options that way, and your end user will have a more enjoyable read.

Combination examples

Type as a graphic element

Typography adds tone to our text, and it can add impact and personality to a layout when used as a big and bold graphic element.

In addition to their utility, Proxima Nova and Capita were chosen as our university fonts for their beautiful lines, curves, and angles. Use them to their full advantage. Take them beyond the usual parameters. Try them large. Abstract. See what happens.

Graphic Element examples