About Campus Campaign
The campus family is one of University Advancement’s most important constituencies. It provides significant endorsing power and is an important source of dollars for the university. As faculty and staff interact with the community by providing education, research and service, they play a major role in linking the university to its external constituencies.
Campus Campaign is the university’s year-round faculty and staff fundraising program through which contributions support Ohio State’s individual programs, projects and endowments. Campus Campaign donors choose where they want their gifts to be used according to their interest areas within the university. There are thousands of funds within Ohio State and the Ohio State Medical Center that range from patient assistance to employee education, research, scholarships, athletics and program support.
The Campus Campaign has an overarching theme of "I believe in Ohio State" with annual themes developed for campaign marketing materials.
Gifts and pledges are accepted year-round with increased intensity of an annual person-to-person solicitation occurring during the spring. The campaign focuses on achieving the highest participation possible in every college/office/business unit with an annual campus-wide goal set by the Campus Campaign Council. While 100% is the ideal, we strive to have every area reach a minimum of 50% participation.
Initiated in 1986, the Campus Campaign began as the faculty/staff component of The Ohio State University Campaign (1985-90), the first major campaign the university conducted. Planned by a council of university faculty and staff who served as volunteers and were assisted by development staff, the initial solicitation was personal, peer to peer, throughout the university and remains so today. At the conclusion of the University Five Year Campaign (1985-1990), the Campus Campaign became an annual project under the direction of the council, providing ongoing support to all areas of the university and aligning the program with the overall University Development effort.
Since 1986 more than $155 million has been received from faculty and staff of the university. The percentage of faculty and staff who are donors to the university currently averages forty one percent however many units regularly achieve 50% or more participation.
Council structure and function has remained largely the same with annual evaluations of effectiveness directing ongoing adjustments for changes in technology, university fundraising priorities, volunteer needs and collaboration opportunities.
The Campus Campaign is guided by volunteers, and staffed by University Advancement professionals. The professional staff consists of an advancement professional who serves as director of the Campus Campaign supported by all the resources of University Advancement.
The Campus Campaign Council, consisting of approximately 30 faculty and staff, represents a broad spectrum of the university, and provides guidance and advice to the campaign. Council members are invited to serve three year terms by the president of the university and campaign co-chairs are asked to serve 2-year terms at the discretion of the campaign director.
Council selection takes into consideration the diversity of the university, position classification and geographic location, and takes place in July/August, with one third of the council rotating off each year.
The council meets four times per year to plan for the Campus Campaign and to assess progress. Council members are also called upon to participate in annual training sessions, special events and presentations. An additional 600-700 unit ambassadors are utilized within the structure of the campaign to conduct the solicitation.
THE ANNUAL SOLICITATION
While gifts are accepted year-round, the annual active solicitation occurs March 1-April 30 each year. The timing of the campaign is designed to coordinate with the academic calendar and with other fundraising campaigns on campus. All current full and part time faculty and staff receive this solicitation. The annual brochure and pledge card is distributed to each person through a network of peers, and donors are encouraged to utilize the online giving option.
An important element in each year's solicitation will be the leadership provided by the Campus Campaign co-chairs, by the Campus Campaign Council, and by the president, deans and directors. High visibility endorsements are encouraged.
During the year, the Campus Campaign director will address individual concerns of faculty and staff related to the Campus Campaign, answering questions and providing assistance to areas not covered by constituent development officers. The director will assist in solicitation of major donors. In addition, the director will oversee the following activities:
- Ambassador recruitment: Individuals are recruited from each department and cost center to plan and implement the campaign in their area. This recruitment takes place in December and January with orientations offered in late January and early February.
- Reports: Used for stewardship and planning purposes, reports indicating participation and giving from faculty and staff are produced and distributed to council members, development staff, and university administrators.
- New employee education and solicitation: New employees are not officially solicited until the annual solicitation; however, every attempt will be made to have information about the campaign presented to employees as part of the orientation process. Campaign co-chairs will meet with new campus leadership, deans and vice presidents to inform them about the campaign and outline ways they can be supportive of campaign efforts.
- Stewardship: Units that receive donations through the Campus Campaign will be encouraged to acknowledge each gift in an appropriate manner and unit stewardship officers will be provided with relevant reports. Each gift processed through the Campus Campaign office will be acknowledged.
- Emeritus/retiree solicitation: Inclusion of emeritus faculty and retired staff will be a component of the ongoing Campus Campaign.