Visual Identity Guidelines

Visual Identity Guidelines Overview

This guide will help establish a consistent yet flexible identity for The Ohio State University. It contains a variety of examples to assist you in utilizing the Ohio State logo and other elements to develop printed and electronic materials that contribute to a unified, coherent public image.

University Marketing Communications is the authority to oversee and facilitate correct implementation. We are available to help academic and administrative units use design elements in an effective and distinctive manner. Creative Services within University Marketing Communications offers professional print and web design, editing, and writing services for the university community. The office assists university departments and colleges in developing effective communications that meet Ohio State’s core initiatives and visual identity guidelines. If you have any questions, or specific needs not addressed in this site, please contact:

Creative Services
University Marketing Communications
South Campus Gateway
11 E. 11th Ave.
Columbus, OH 43201
Phone: (614) 292-8214
Fax: (614) 292-2387
identity@osu.edu

Use of the Ohio State identity by merchandisers and vendors outside the university

Use of The Ohio State University name (including the names of colleges, schools, or other units), logo and insignia, or other artwork associated with The Ohio State University by an independent organization or person is prohibited, unless specifically authorized by the Office of Trademark and Licensing.

Please contact the Office of Trademark and Licensing at (614) 292-1562 for more information.