Visual Identity at Ohio State
As the largest public research institution in the nation, Ohio State has a truly global reach. As such, thousands of university messages–letters, business cards, publications, or web sites–are downloaded, mailed, or presented to the outside world every day from units across our campuses.
It is important that these messages project a coherent, immediately identifiable look and feel that are consistent with the quality of our institution. The tools included here–the academic logo, letterhead, web site graphics, fonts, and more–reflect the university's strong tradition, as well as its dynamic future.
Consistent use of the elements contained within these guidelines is an important part of the ongoing enhancement of Ohio State's academic reputation.
