Visual Identity Guidelines

University Logo

Unacceptable University Logo Usage

Avoid using bitmapped images such as TIFF, PICT, or GIF file formats for printed materials because of their poor reproduction quality. The EPS file format is scalable and provides better reproduction for printing. Go to the Download Files page or contact Creative Services for logos in the appropriate file format for your needs.

Unacceptable usage of the university's logo includes:

Using other typefaces in place of the official typeface

Scanning the logo or re-creating the logo in any way

Rearranging the logo and/or named unit in any way

Re-proportioning the logo or distorting the logo

Adding a graphic pattern to the solid color area

Re-creating the logo or wordmark or changing the spacing between letters or words

Placing the logo inside another shape

Placing the solid logo inside the same color solid background and using a white outline

Overlapping or abutting the solid logo with a solid element or line

Screening the logo in any color other than 35% black

Typography in multiple colors

Adding any artwork to the logo

Placing type or graphic elements around the logo