Visual Identity Guidelines Overview
This guide will help establish a consistent yet flexible identity for The Ohio State University. It contains a variety of examples to assist you in utilizing the Ohio State logo and other elements to develop printed and electronic materials that contribute to a unified, coherent public image.
Consistency is the key to effective presentation of Ohio State's presence—in logo usage, colors, typography, and editorial voice. A well-managed identity ensures that the university invests its resources in communications that work toward strategic goals and help build our reputation to national prominence. The Ohio State University's identity program provides a foundation for communicating and presenting the university's identity clearly, consistently, and with distinction. Adhering to the visual identity guidelines will establish a strong brand identity for The Ohio State University.
University Marketing Communications' role in the visual identity guidelines is to oversee and facilitate correct implementation. We are available to help academic and administrative units use design elements in an effective and distinctive manner. Please follow these guidelines as stated. If you have any questions, or specific needs not addressed in this site, please contact:
University Marketing Communications
1125 Kinnear Road
Columbus, OH 43212
Phone: (614) 292-4272
Fax: (614) 292-2387
identity@osu.edu
Use of the Ohio State identity by merchandisers and vendors outside the university
Use of The Ohio State University name (including the names of colleges, schools, or other units), logo and insignia, or other artwork associated with The Ohio State University by an independent organization or person is prohibited, unless specifically authorized by the Office of Trademark and Licensing.
Please contact the Office of Trademark and Licensing at (614) 292-1562 for more information.
