Visual Identity Guidelines

Stationery

Letterhead, envelopes, and business cards are the first contact many people have with The Ohio State University. They are perhaps the primary means of presenting The Ohio State University's identity clearly and consistently. University letterhead, envelopes, and business cards reflect the same standards of consistency for all university units—on campus as well as off—and should be printed in a quality manner. All stationery follows a standard format that has been developed for use by all units that are part of The Ohio State University.

Ordering Stationery

All stationery is ordered through UniPrint at 2500 Kenny Road, Columbus, Ohio, 43210, (614) 292-2000, or at uniprint.osu.edu/order.

Letterhead

• Additional logos or illustrations may not be used on stationery items. Exceptions are The Comprehensive Cancer Center, SeaGrant, and the Farm Science Review. Questions about this policy should be addressed to University Marketing Communications at (614) 292-4272.
• University letterhead does not allow for personalization; however, executive size stationery is available for personalization.
• Colleges, departments, and units are encouraged to include web site addresses on their letterheads.
• Exceptions to these standards must be approved by University Marketing Communications, (614) 292-4272.

Executive Stationery

Exective stationery is smaller than standard university letterhead and can be personalized. The same guidelines apply for executive stationery as for standard letterhead.

Envelopes

All envelopes have the same format whether it is a #10, executive, or larger size.

Business Cards

Business cards are another element in the consistent application of Ohio State's identity. The logo appears in the upper left corner. The cards are printed in two colors on a specially selected white stock. They are intended to provide university business information only. The individual's name appears in bold type, followed by title, then space, college, school, department, and/or the unit name and mailing address. After another space, the immediate contact information (phone, fax, e-mail, and web address) appears. No additional logos can be printed on the front of the business card but additional information may be printed on the backside of the card, with the approval of University Marketing Communications. Business cards can be ordered online at uniprint.osu.edu/order or by contacting UniPrint at (614) 292-2000.

Fax Cover Sheet

Consistency is important to maintain a unified look for the university. Therefore, a standard fax cover sheet is available on the downloads page. This Word document can be edited to reflect your office, school, college, or department's name and address.

Mailing Labels

Mailing labels are yet another method to identify the university. They can have the bar code return address account information at the top of the label as indicated below. The standard label is 4 1/4" x 5 1/2" and can be ordered at uniprint.osu.edu/order or by calling (614) 292-2000.