Visual Identity Guidelines

Typography

Fonts

University-wide print communications: The Minion and Univers Condensed families of type fonts are the two recommended for use in program, department, unit, and college-level print communications, either in conjunction with the red "box" logo, or as titles, heads, and subheads throughout individual pieces, at the designer's discretion. Please contact University Marketing Communications for questions related to use and implementation. Consistent use by the campus community will strengthen the continuity of appearance necessary to create a strong university presence and visual identity program.

Primary logo typefaces:

Univers Condensed type family

Minion type family

Obtaining Typefaces

These fonts may be obtained through UniPrint for a nominal charge. Call (614) 292-2000.