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Ohio State University logo Visual Identity Guidelines University Logo

University Logo

Unacceptable University Logo Usage

Avoid using bitmapped images such as TIFF, PICT or GIF file formats for offset printed materials because of their poor reproduction quality. The EPS file format is scalable and provides better reproduction for offset printing. Contact University Marketing Communications for logos in the appropriate file format for your needs.

Unacceptable usage of the university's logo includes:

logo Using other typefaces in place of the official typeface
logo Scanning the logo or re-creating the logo in any way
logo Rearranging the logo and/or named unit in any way
logo Re-proportioning the logo or distorting the logo
logo Adding a graphic pattern to the solid color area
logo Re-creating the logo or wordmark or changing the spacing between letters or words
logo Placing the logo inside another shape
logo Placing the solid logo inside the same color solid background and using a white outline
logo Overlapping or abutting the solid logo with a solid element or line
logo Screening the logo in any color other than 35% black
logo Typography in multiple colors
logo Adding any artwork to the logo
logo Placing type or graphic elements around the logo

Abbreviated Logo

The abbreviated version of the university logo is no longer an acceptable alternative to the full logo on university print or electronic communications.

OSU abbreviated logo

Next: Other University Marks

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