7-28-98 MOTORSPORTS LINK ALUMNI, BUSINESS AND ACADEMICS COLUMBUS, Ohio -- The Ohio State University logo, already familiar to fans of many sports, will soon be appearing in a new arena -- professional motorsports. A new program, "Ohio State Motorsports," announced Tuesday (7/28), will link alumni involved in professional motorsports with the academic and business functions of the university. Three alumni who are professional race drivers have committed to participate. They are Jim Head, who races NHRA Top Fuel dragsters; Lonnie Rush, Jr., a driver on the NASCAR Craftsman Truck Series; and Josh Baltes, who drives on the ARCA Bondo/Mar-Hyde Super Car Series. They will help raise awareness and support for Ohio State's Center for Automotive Research (CAR) and the Student Projects motorsports program. The drivers will be involved in several projects with the university, including featuring Ohio State logos on their vehicles at selected events. Rush, a 1989 graduate, will debut his Ohio State truck at the Cummins 200 (9 p.m. EST, ESPN) at Indianapolis Raceway Park, this Thursday, July 30. Head, a 1971 graduate, is pointing toward racing an Ohio State dragster at the VisionAire Northstar Nationals, August 20-23 in Brainerd, Minn. (ESPN/2). Baltes, who graduated in 1997, will follow with his Ohio State stock car at the ARCA Bondo/Mar-Hyde event at the Atlanta Motor Speedway, Aug. 28 (Time TBA, TNN). "This program is a great step for Ohio State University," said Head, the 1997 U.S. Nationals Top Fuel champion. "I'm a very loyal person, and I'm grateful for the education I received at OSU. With that said, I'm happy to have the opportunity to give something back to a great university, while promoting motorsports at the same time." "We are excited about this partnership and the opportunities it presents for the Center for Automotive Research," said Don Houser, professor of mechanical engineering at Ohio State and director of CAR. "We have had experience in both professional and student motorsports programs, and feel this type of cooperative effort can help raise the awareness for our facility and programming." CAR provides both graduate and undergraduate students with applied research and educational opportunities. The Center contains three major technical thrusts: noise, vibration and dynamics; powertrain systems; and electro- mechanical sub-systems. CAR has provided research and technical assistance to virtually all of the major auto manufacturers. The student motorsports program, under the College of Engineering, provides hands-on experience for five project cars: SAE Mini Baja, Formula SAE, Formula Lightning (electric), Sunrayce (solar power) and FutureCar (fuel efficiency). The Ohio State Motorsports program will seek to provide educational opportunities for students with the professional race teams. The university's Office of Trademark & Licensing Services will administer a licensing program that will feature the Ohio State Motorsports graphics on commercial products. A full range of products, including apparel and vehicle replicas, will be available over the next few months. A portion of the proceeds from the sale of these products will benefit CAR and Student Projects. "The commercial aspects of this program give us a great opportunity to tell the university's story about our engineering program, CAR and our student projects, as well as provide support for these programs," said Anne H. Chasser, director of trademark & licensing at Ohio State. "The market for motorsports merchandise has exploded over the last couple of years, and we feel university-related motorsports products have a niche." The university is pursuing additional alumni relationships within professional motorsports to widen the scope of the program and possibly add additional drivers. # Contacts: Center for Automotive Research: Don Houser, 292-2226 Student Projects: Ed McCaul, 292-7931 Trademark & Licensing Services: Rick Van Brimmer, 292- 1562