It speaks worlds that Katie Lucas ’08 references her early days at HBO as “right around the time of the Red Wedding.”
The inciting incident that led Lucas to her current position as digital content creator and strategist for the king of premium cable occurred when the prestigious NBC Page Program came to recruit on campus in Columbus. “I didn’t think TV was a real possibility,” Lucas says. “I just didn’t think it was accessible to me.”
It’s not a spoiler to say she landed one of the coveted spots. And that foot in the door (for $10 an hour) eventually determined her role in creating the digital and social companions to some of the greatest stories ever told on TV.
“I get a lot of, ‘Who dies?’” she says of acquaintances’ insatiable appetite to uncover what’s next on “Game of Thrones,” her primary show along with “Westworld.”
“I try not to even make eye contact, because I know I have an expressive face.”
But, when the time is right to reveal information to the public, Lucas is expressive in social media feeds, Facebook pages, websites and videos — to a level of detail that satisfies the most obsessive fans.
“It’s not boring at all, ever,” Lucas says. Here, she takes us through the plot (and yoga) twists of her day.
6 A.M.Wake up no to no less than three alarms — I have never been a morning person — brush teeth, stumble out the door to the yoga studio two blocks away. Check my work email en route and a few texts that came in overnight from West Coast friends. (Yes, I'm one of those people who texts and walks. Hate me if you must.)
6:30 A.M.Practice one hour of Bikram yoga. I'm obsessed with these workouts in 105-degree heat and will rise at unnatural hours to fit them in.
7:30 A.M.Come home, shower, get ready for work while listening to NPR. Am I a Brooklyn cliché yet?
8:15 A.M.Commute. I have a 10- to 15-minute walk to the subway. Once I'm on the train, I'm usually reading. Today it's Sweetbitter, about a Midwestern woman who moves to my neighborhood, Williamsburg. Luckily, my experience was less … messy than hers.
9 A.M.Coffee date with a former colleague from the NBC Page Program. It gets hard to grab lunch in the middle of the day, so I've found that breakfasts are best. Keeping up with my network and friends is a must.
11 A.M."Game of Thrones" newsletter copy review. It's in a fun in-world voice that speaks to superfans.
11:30 A.M.Cull the influx of emails and Slack. I usually have around 50 emails by this time, and multiple "Game of Thrones" Slack channels are going off like wildfire.
12:30 P.M.Lunch (outside the office!) with a transmedia producer in town from Los Angeles. She's often embedded on set with "Insecure" and "Silicon Valley" and provides all sorts of intel and insights. I usually eat at my desk, so this is a welcome meeting.
3 P.M.Call with the "Westworld" show team to discuss the digital space for Season 2. We work very closely with them to create a website where fans can find extra content and Easter eggs.
4 P.M.Weekly status check with my fellow. Our team started a fellowship program to recruit fresh talent and offer a view of HBO digital marketing across several departments. I'm the manager in the content rotation.
5:15 P.M.Check in with my manager. We have a very collaborative relationship and huddle daily.
7 P.M.Head home. On the walk from the subway, I call my mom. She's a neonatal care coordinator at the Cleveland Clinic, and she always has the best perspective on life, work and taking care of myself.
7:30 P.M.My boyfriend and I grab dinner at Diner, a block from our apartment. We often cook (by we, I mean him), so this gives us a chance to just relax and catch up.
9:30 P.M.Come home, spend a few minutes answering email, clean up the apartment. I make a batch of three identical salads that I'll eat for lunch for the rest of the week. I swear it's not as depressing as it sounds.
10:15 P.M.Watch this week's "Silicon Valley" and "Veep." I get the pleasure of watching these shows in real time since I do not work on them.
11:15 P.M.Read a bit more, and then it's time to dream of "Game of Thrones." This really happens occasionally.
Whether you’re an honorary Westerosi or ready to buy your ticket to Westworld, HBO has a digital experience to slake the thirst of even the most seasoned fan. Feast your eyes and ears on the Emmy-winning and -nominated work of alumna Katie Lucas and her fellow digital wizards.
How Lucas signs off and stays connected
Always try to step out of the office for at least 15 minutes to look up from the machines, breathe real air, reacquaint with real sun.
Work your way through the relevant pack on the Headspace app. To quote the great poet Jewel, this “will save your soul.”
Set aside up to an hour in the day just to file emails — the key to organized chaos.
Check in on social media while you wait (for a friend, for the train, for a meeting to begin). Nothing provides an energy boost like that cute animal on Insta.