If you were asked to describe Ohio State to someone unfamiliar with it, where would you start?
Our amazing students and award-winning faculty?
Maybe the talented minds who discover research breakthroughs and innovations?
The Buckeyes across Ohio who serve and educate in their communities?
We have a pretty good marching band, too.
There are a number of things that make Ohio State special and relevant. Explaining these elements was something we embraced as we reimagined osu.edu. This week, we are launching an improved osu.edu, and we’re excited about how it can improve the effectiveness of how we convey the great things happening at Ohio State, and how they are particularly meaningful today.
Our redesign process started two years ago with a deep evaluation of our current site that involved data analysis, interviews with site users and an assessment of site strengths and opportunities. That research later extended to including a review of 16 peer and brand websites and more internal and external audience interviews. These inputs helped shape our plan.
One point was abundantly clear upon concluding our research: we had an opportunity enhance the site in ways that give visitors a better view of what's happening now at Ohio State, and how it makes a difference. As I mentioned earlier, the website is a place for us to start to build awareness of Ohio State's relevance in society today. A more clean, concise and focused site can help achieve that goal.
To get to that goal, here are some of the specific changes we’ve made.