Marketing Support Updates
Marketing Support Updates
Explore new tools, streamlined processes and expanded promotional opportunities designed to help you reach more alumni with less effort.
Guest Account Access
Your guest account gives you access to valuable tools and resources designed to support your alumni group. Visit the Marketing page for training, best practices and important updates. Reach out to your REO for questions regarding guest accounts.
Workfront transition for marketing requests
Beginning January 1, all marketing requests will be submitted through Workfront. Access to the request form will be limited to the designated Guest Account owner for each alumni club and society. Guest Account owners will submit requests through Workfront and collaborate directly with their OSUAA liaison or Regional Engagement Officer within the platform throughout the process. This change will help streamline submissions, improve communication, and provide greater visibility into request status and progress. If you need to set up a guest account or have questions, reach out to your REO.
O-H-I-O Newsletter
Connect with more alumni through O-H-I-O. Our highly engaged alumni newsletter has increased engagement with alumni group content by 25%. To be considered for inclusion, submit your event listing and select "O-H-I-O inclusion" in the marketing request form at least one month before your event. If you would like to see a sample, reach out to your REO.
Game Watch Promotions
We hear you! Additional support is needed to help promote your game watch locations, and we’re excited to step up for the 2026–2027 season! To better support your efforts, we’ll be promoting your game watch locations to our most engaged alumni through a coordinated marketing approach, including:
- Targeted email outreach to alumni in your area
- A feature in the O-H-I-O newsletter
- Social media advertising
- A feature in the alumni magazine
- A follow-up email to attendees who check in at your game watch
- A ready-to-use social media template for your group to personalize and share
To ensure everything runs smoothly, please make sure your game watch location details are up to date on the website. We’re excited to promote this on your behalf and here’s to a great game watch season.
Membership renewal promotion plan
We’re excited to share that if your group’s membership renewal begins January 1, we’ll support your membership renewal efforts with renewal communications. This includes a membership renewal email and reminder emails, promotion in our highly engaged alumni newsletter, paid advertising, an email template for reaching new members, a social media template to encourage renewals, and support from the Engagement Center.
Please note: if your groups membership renewals start on July 1, the same membership communication support will be provided this summer.
Group webspaces
Interested in giving your alumni club or society webspace a refresh? Schedule a consultation to explore ways to make your site more engaging through impactful imagery, personalized welcome messages, member and volunteer spotlights, highlights of your group’s achievements and more.
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