The Nutshell - News for Alumni Group Leaders
The Nutshell
News and resources for Alumni Group Leaders
With your incredible support, we build special Buckeye communities for alumni and friends. As we welcome the new year, we want to share our heartfelt appreciation for the time, energy and passion you’ve given throughout 2025. Your commitment has made a real impact — and we couldn’t do it without you. Together, we're spreading scarlet and gray around the world.
With appreciation,
OSUAA Team
Upcoming events for Alumni Group Leaders
Marketing Webinar
Join us on Zoom on Thursday, January 22 at 7 p.m. as we review marketing request best practices, measurement and more. Please share with your team members who handle communication requests and come ready with questions.
Upcoming Opportunities
Virtual board role trainings and other sessions will be available early this year. Stay tuned for these upcoming opportunities!
OSUAA opportunities for alumni groups
Tell us your Buckeye story!
What does being part of your alumni club or society mean to you? Share your favorite memory and the impact your group has had on your community. Your story could be featured in future marketing materials to inspire Buckeyes everywhere!
Buckeye Cookbook
Hungry for something new? Spice up your next get-together with a Buckeye-tested recipe. Download the Buckeye Cookbook for access to recipes by Buckeyes, for Buckeyes!
Dinner for 12 Buckeyes
Dinner for 12 Buckeyes is a signature program hosted by the Student-Alumni Council each fall and spring, designed to bring Ohio State students and alumni together for meaningful conversations and lasting connections. Want to learn more or get involved?
Share your story of social impact!
We’re inviting alumni to reflect on how their field of study has shaped opportunities to improve people’s lives and contribute meaningfully to society. Your insights will help Ohio State students understand how diverse academic paths can lead to fulfilling careers.
Leveraging the global alumni network for study abroad programs
Alumni group spotlights - let's celebrate your impact
Have a shoutout for your group or a best practice you'd like to share? Tell us more!
Marketing and communications
Delaware County is setting new records! Their October and December 2025 email campaigns hit their highest performance yet, with content click rates of 4–5%. This success follows a move from single-event emails to digest-style updates — a strategy that’s connecting with their audience.
Questions? Email DelawareCoClub@osu.edu
Membership
Big shoutout to the Varsity O Alumni Society! Their recent membership renewal email achieved an impressive 59% content click rate — that means more than half of their audience clicked through to sign up or renew. Talk about creating content that connects! Congratulations to Varsity O for setting the bar high and showing the power of engaging communication.
Have questions about membership renewals or communications? Reach out to your REO.
Fundraising
Have a fundraising shoutout for your group?
Events
Game days wouldn’t have been the same without YOU! From coast to coast, you brought Buckeyes together. Thank you to every group that organized game watches and created spaces for fans to cheer, connect and celebrate. Here’s to an incredible season!
Social
Major props to the Alumni Club of Central Florida for pulling off a parking lot Script Ohio at their game watch! Talk about Buckeye pride in action. Haven’t seen it yet? Check out their post — it’s a must-see!
Group resources
New imagery is available for your use on social or other marketing materials. This includes photos of campus, the 'Shoe, students, graduation, service events and more. See library.
For questions, contact Kelly Greene.
Reminder: Use the link below to access the marketing request form. This form is your go-to for requesting emails, webpage updates, event pages or postcards.
We’ve also prepared training resources to make the process easy — a short video walkthrough and a PDF guide outlining all available options. If helpful, please share these resources with others in your group.
Submit all post event forms for all events via DocuSign to reach your group's tier status.
A reminder as we head into the second half of the fiscal year: remember to send your group's updated board roster to your OSUAA liaison.
Volunteers in action
Highlighting alumni groups around the world! Have a photo you want to submit? Contact Kelly Greene.
We want to hear from you!
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Alumni member highlight
Is there a member of your group who deserves recognition for making a positive impact in your community? We’d love to hear their story and may feature it in next month’s Nutshell to spotlight your group!Share story -
Share your feedback
Tell us what news or resources would be valuable to support your group here. Thank you for your feedback!
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